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 Marion, Iowa, June 27, 2006
SwitchQuick LLC., manufacturer and distributor of trailer connecting devices, has selected MindShare Strategies, Inc., as agency of record for all its marketing, sales promotion and public relations efforts as it introduces its product line to the marketplace. The first of its kind in the industry, the SwitchQuick™ connecting device enables drivers to hook, drop and maneuver trailers hooked in tandem more safely, efficiently and cost-effectively. "Our product can significantly reduce labor and fuel costs, and minimize the risk of driver injury in private fleet or for-hire trucking operations," said Greg Helton, president of SwitchQuick. "As we begin to build our brand, it's important to communicate that message clearly and effectively. As a full-service marketing and management firm that specializes in transportation and logistics, MindShare Strategies can help us do just that. Our relationship with MindShare Strategies gives us access to their marketing expertise and resources and allows us to focus on our core competency." Brian Everett, senior partner of MindShare Strategies, Inc., said, "It's exciting to help a start-up company with such a strong product to build its brand. Our extensive knowledge of the transportation and logistics industry, combined with our branding and marketing communications experience, make us uniquely equipped to help SwitchQuick go to market."
SwitchQuick LLC. is the exclusive manufacturer and distributor of a connecting device that enables drivers to hook, drop and maneuver trailers hooked in tandem more safely, efficiently, and cost-effectively. The device is the first of its kind in the industry. For more information, visit www.switchquick.com
MindShare Strategies helps clients in the transportation and logistics industries to achieve business success through a broad range of results-oriented marketing, sales, communications, and management strategies.
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